What a busy year I’m having with other forms of photography. I have been photographing many resorts around Cairns city and Palm Cove. There are so many beautiful places for our visitors to stay and I get to see then all.
The massive success of videos as a marketing tool is something all resorts can not ignore. Those with videos will see a significant return on the investment in creating their video.
Web sites with videos have:
A 157% increase in organic traffic from search engine results
An average conversion rate of 4.8%, compared to 2.9% for those that don’t use video.
Social video has 2 times more shares than other posts
Video on a landing page can increase conversions by 80% or more.
These are pretty compelling statistics and I have the technology to create short and catchy videos.
The most powerful aspect however, is to embed call to action buttons within the video to drive viewers directly to your own booking page. That is where you will see even greater bookings.
Here is a video I created this month for a gorgeous penthouse apartment in Palm Cove.
That does not mean for a moment that photos are on their way out, far from it. Photos are now a key component in the creation of the videos, brochures and other web galleries. The exposure latitude we can get from a still image is unsurpassed and when added to video the results are spectacular.